Alice Jemima Shares Video For "Liquorice" - Liquorice' EP Out June 17th On Sunday Best
A summer-ready pop song with hand-claps and a whispery melody you won't be able to shake.” - FADER
Following the thrilling announcement of her debut EP Liquorice, due out June 17th on Radio 1 DJ and Bestival co-founder Rob da Bank’s label Sunday Best, English singer Alice Jemima has shared the sugary-sweet video for title track “Liquorice” on FADER.
The addictive title track features Jemima’s sultry, saccharine vocals, juxtaposing a foundation of guttural bass-lines overlaid with synths and drums. The music is fun and intentioned; invoking the likes of contemporary peers such as Jessy Lanza and The xx. The video utilizes simplistic Pantone-inspired imagery and backdrops that carry the viewer through Jemima’s playful, confectionary vision.
The Liquorice EP was produced by Jemima & Simon Byrt. Alice Jemima has subsequently worked with producer Roy Kerr (London Grammar, Bloc Party, Foxes) on her forthcoming album later this year.
Indeed inspired by the likes of The xx and Shura (they share the same drummer live) Jemima describes her debut Liquorice EP as being about ‘Relationships, terrible nights out and her early experiences of the record industry,’’ and the EP title track as being, ‘A song about trying to please other people, and then drifting off into this imaginary world to try and please yourself. I wrote this at a time when I was putting a lot of pressure on myself. I think women especially feel like they should look a certain way or try to be something else, and I was definitely feeling it that day.’
Notably, several years before she signed Sunday Best, Jemima's songs had initially caught the attention of Rob da Bank. In fact a very specific song of Jemima's had come to his attention. As Jemima explains: “He was doing a competition called ‘A Song In Seven Hours’ where you responded to random song titles such as - Psychedelic Bacon. I wrote a song about that, he liked it, and I won tickets to Bestival.” From that slightly random entry point the pair maintained contact, with Jemima being invited in to do a session at Maida Vale. Jemima's breakthrough arrived in 2014 when her sultry, enchanting cover of Blackstreet's “No Diggity” suddenly blazed its way to nearly 3 million plays prompting multiple label offers and a subsequent label deal with Sunday
Liquorice Tracklisting:
1. Liquorice
2. So
3. Under the Radar
4. Diamond and Bones
- Read the full story at UnRatedMagazine.com
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